Make the upgrade
Throughout the year, I was tasked with creating seasonal promotional campaigns.“Make the Upgrade” was one of my pitches for a back to school campaign. I drew inspiration from how teachers grade homework. Using red pen markups I leaned into the idea of a teacher pointing out the best ways to improve a student’s school year. In the case of this campaign, that meant buying new smartphones, tablets and watches.
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Digital Signage
Throughout my time at Cellular Sales, I was tasked with creating digital signage. These are screens in the retail stores that are often used for promotional materials. We often had a standard look and feel for these that we used throughout the year. However, for this promotional campaign, we wanted to add human touches such as the pen markups that would grab customer attention.